10 Years Fighting Crime

Yes, we just passed our 10-year anniversary fighting marketing crimes.  And yes bad marketing is a crime.

When we started this business, we wanted to offer our customers practical and effective marketing ideas based on thoughtful marketing strategy and proven practices.  And help them implement these ideas successfully.

Strategy seemed to be a missing component from many marketing efforts – in many cases business owners and marketing agencies jumped to tactics and implemented campaigns based only on what they wanted to sell, without much thought as to what their audience wanted to buy, and why.  Our goal was to change that thinking.

Our mantra – focus your communications and marketing efforts to share what you do for your clients, not only what you do.  Because it works.

So, 10 years later our clients have benefited from our approach, and enjoy efficiently and effectively growing their business.

Many thanks to our customers and friends for helping us build this marketing business.  We look forward to serving you for the next 10 + years!

Lauren

McKinsey on Customer Experience
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