Yearly Archives: 2012

Results of Financial Insititution Testing of Pinterest.

Have you thought about using Pinterest for your financial institution?  A few of the bigger players including Citi, American Express and USAA have done some interesting testing of the engagement and effectiveness of this media.   Based on their results I agree with the author of this article that Pinterest is a not a good match for financial institutions at this time.  Have…

Can You Really Calculate the Value of a Like?

You decide.  HubSpot thinks they have devised a formula to calculate what a Facebook Like is worth to you.  It includes counting your likes, unlikes, posts/day, clicks and conversion rates – here’s a link to the formula:    http://valueofalike.com/   There’s also an interesting Harvard Business Review blog that presents the calculation, why they think it makes sense and…

Help?

What information can we share with you in the upcoming New Year that would help you accomplish your goals for 2013? Please help us select and prioritize the marketing topics we should address in our future emails. Would you prefer more information about products or acquiring new customers? Are retaining and cross selling existing customers…

According to Nielsen, only 40% of consumers trust marketing content, but 90% trust content from their social networks

Here’s an interesting article on how to improve your content in social media, so it’s not seen as marketing content.  A great quote: Social media requires us to get away from being promotional and sensational and instead treat our customers with special attention to including their thoughts in our offerings, being truly interested in what…

Banks and Twitter

The Financial Brand just released an interesting report on 314 banks that have a Twitter account, with all sorts of ways to evaluate Twitter activity, followers and efficiency. One interesting stat: 2/3rds of banks in this study have less than 200 followers even though on average they’ve had a Twitter account for 2 years. Not…

TAG you’re it

TAG.  You know what’s looming. Many say it will expire at the end of the year and in all likelihood you’ve probably received the FDIC letter released on November 5th detailing what customer communications will be required. So, if it expires, do you have a strategy for your customer communications? Do you see this merely…

Read this if your Facebook page isn’t active

Here’s an insightful article on why people may not like, comment on or share your posts on Facebook – do any of these reasons hit home? http://marketingland.com/14-reasons-no-one-talks-to-you-on-facebook-13660?utm_source=feedburner&utm_medium=twitter&utm_campaign=MarketingLand

How Good are you at Identifying a Feature vs. a Benefit?

Do you know the difference between a feature and a benefit in your bank’s communications? Take the quiz below! The Quiz: Is this a feature or benefit – just email me at lauren@oconnellconsultinggroup.com with your answers. Cut and paste the list and add an “F” or “B” after each phrase – I’ll let you know…

Features, benefits and quarter inch holes

One of the toughest challenges in marketing has always been how to present and discuss benefits vs. features to an audience and have those messages resonate with value. Many very smart, intelligent people get confused – and that’s understandable! In the simplest terms, a feature is something that you offer – it’s about you. A…

Thoughts on Delivering Customer Service Through Twitter and Facebook

Thoughtful article on the one benefit of social media everyone else seems to agree on – the use of a financial institution’s Facebook or Twitter accounts to respond to customer feedback.   This author is not on board, stating “using social media as a customer service tool could be likened to putting a problem resolution desk…