Monthly Archives: April 2012

‘Sure I like you but that’s about it”

“Forget about the number of fans or “likes” your organization’s Facebook page has. It’s what the organization is doing to keep those fans engaged that is important, especially if those fans comprise the “Millennials” – individuals who are 18 to 29 years old.”  Read the rest of this article – it makes sense! http://ht.ly/aoa6B

This guy writes…

This guy writes an interesting article on social media which is really a great summary of basic marketing principles in any channel. It’s called “Here’s What I Believe” and lists 17 beliefs about marketing and social media that are spot on.  First belief: …that companies need to stop focusing on the tools, and start focusing on the…

Financial Institutions may be OK Ignoring Social Media – Here’s Why

Check out this article on social media and financial institutions, and how you may not need to jump on the bandwagon.  The author takes an interesting position that is worth reading.  http://thefinancialbrand.com/22087/cicero-social-media-finance-survey/  

LinkedIn Makes Cents

I asked Lisa Michaud, an expert in social media, to give us her perspective on how LinkedIn can help your financial institution. I think you’ll be interested in her advice:  LinkedIn has long been an established social media channel designed primarily for people who are networking within the business world. But how can a banker…