Monthly Archives: June 2012

How to motivate your Facebook fans to follow through to your content

Here are the results of a study on the most effective ways to motivate someone to read your Facebook content.  The words used most often are not that effective anymore – find out what is or what works even better than words.  http://www.ragan.com/Main/Articles/c6547f01-3df6-4c15-a2eb-34613f5d7772.aspx

What he believes

Snarketing 2.0 is a blog about marketing and financial services, written by Aite Group senior analyst Ron Shevlin.  His latest post focuses on busting the myths of social media – be sure to read through the comments if you want the full story.  I’ll warn you – his language and style is sometimes rough.  http://snarketing2dot0.com/2012/06/05/heres-what-i-believe/

A well-managed social media strategy can enhance search engine rankings…while a haphazard social media campaign can mean a significant blow to SEO efforts

Here’s a strong argument for getting involved in social media if you want to be found in Google searches: “A well-managed social media strategy can enhance search engine rankings with the creation of natural backlines while a haphazard social media campaign can mean a significant blow to SEO efforts.”  Although this article is ultimately about…

Don’t Be An Alice

Alice came to the fork in the road. “Which road do I take?” she asked. “Where do you want to go?” responded the Cheshire cat. “I don’t know,” Alice answered. “Then,” said the cat, “it doesn’t matter.” – Lewis Carroll, Alice in WonderlandAre you an Alice – do you rack up ads, brochures, sponsorships and…

A Global Perspective on Banking and Social Media

This is a pretty comprehensive report on social media for banking by Deloitte Consulting LLP – with an additional perspective on how it can be used internally for team collaboration, knowledge sharing and project management.  Worth the read. http://www.ababj.com/briefing/strategies-is-your-bank-ready-for-social-business-2890.html