Monthly Archives: September 2012

Thoughts on Delivering Customer Service Through Twitter and Facebook

Thoughtful article on the one benefit of social media everyone else seems to agree on – the use of a financial institution’s Facebook or Twitter accounts to respond to customer feedback.   This author is not on board, stating “using social media as a customer service tool could be likened to putting a problem resolution desk…

How to Engage a Social Media Consultant

So you’ve decided to get help with your social media approach – maybe what you’re doing now doesn’t seem to work or you’re just jumping in.  If you think partnering with a social media agency may be a good strategy then read this article so you’re asking the right questions and getting the right answers…