Monthly Archives: November 2012

According to Nielsen, only 40% of consumers trust marketing content, but 90% trust content from their social networks

Here’s an interesting article on how to improve your content in social media, so it’s not seen as marketing content.  A great quote: Social media requires us to get away from being promotional and sensational and instead treat our customers with special attention to including their thoughts in our offerings, being truly interested in what…

Banks and Twitter

The Financial Brand just released an interesting report on 314 banks that have a Twitter account, with all sorts of ways to evaluate Twitter activity, followers and efficiency. One interesting stat: 2/3rds of banks in this study have less than 200 followers even though on average they’ve had a Twitter account for 2 years. Not…

TAG you’re it

TAG.  You know what’s looming. Many say it will expire at the end of the year and in all likelihood you’ve probably received the FDIC letter released on November 5th detailing what customer communications will be required. So, if it expires, do you have a strategy for your customer communications? Do you see this merely…