Monthly Archives: February 2013

Who Really Uses Social Media?

Ever wonder who really uses social media and how it varies by age, gender, etc.? Here’s a report by Pew Research that profiles the results of a fairly extensive survey they did at the end of last year and includes the results by Facebook, Twitter, Pinterest, Tumblr and Instagram. Interesting to note that 67% of…

Just Because You Post it Doesn’t Mean They See it

Do not assume that if someone likes you on Facebook they will get your posts-Facebook has changed the algorithm that determines who they’ll send your posts to based on engagement – shares and comments. Read this article on how to inspire likes and increase engagement on your Facebook site, and go drum up some conversation!…

6 Tips on How to Title Your Blogs (or Emails) to Get Them Read

Although this article says it’s about getting your blog read using better titles, the tips are really useful for newsletters and emails too. Click here to read how to incorporate teasers, instructions, threats, lists, engagement and secrets in your titles to drive readership through the roof. What copy tricks do you use? http://www.skyword.com/blog/the-best-blog-titles-for-your-content-6-best-practices-for-how-to-get-the-click/

Is Facebook Right for your Financial Institution?

Social media is one of the most frequently requested topics for me to write about so here are my thoughts about Facebook and financial institutions, with more social media articles to come. A version of this article was published last month in the Banker’s Bank of the West newsletter. If you follow social media experts,…

Who Owns Your Brand And What Is It, Really?

Did you know that you don’t own your brand? It’s the marketplace that owns what and how they think of you – you do not. You do, however, influence it by the things you say and do through the image you project, your marketing efforts, and all sales and customer service interactions. The actions and…