Monthly Archives: April 2013

Where are the Online Conversations About Banking Taking Place?

Here’s a free and comprehensive report by HubSpot to help you understand where the online conversation is happening in banking, as well as 32 other industries.  It’s an interesting resource and can help you think through your next steps in developing your social media strategy.   HubSpot tracked and analyzed keywords that describe 33 industries to…

Mullets and Websites

Do you recall that popular hairstyle from the 80’s – the mullet – with its signature “business up front, party in the back?” Perhaps you sported one? What’s your first impression of someone still wearing a mullet? More importantly, is your website wearing a mullet? If you haven’t updated your website in 4 + years…

Best Social Tactics to Drive Engagement

If you’ve been following my post you know how critical engagement is to the effectiveness of your social media efforts. eMarketer just posted the results of a February 2013 study by Ascend2 that shares what marketers around the world say are the most effective tactics to drive engagement.    Interestingly, “the top three most effective social marketing tactics were…

Simple Fixes For Your Social Media

The Financial Brand audited 600 financial institutions and found that 20% had at least one glaring and easy to fix glitch in their social media activities.  The errors they found are described as ridiculously simple:  “busted links, links to abandoned accounts, incomplete and empty profile information — an array of simple and obvious mistakes that could (and…