Monthly Archives: May 2013

Avoid these social media mistakes!

This is a good summary of mistakes businesses do that hurt their brand and marketing efforts.  And the link to the really dumb approach Epicurious took after the Boston marathon bombing is worth reading. 

“Soulless Bureaucratic Tactics” Drive Social Media Failures

“You cannot underestimate people’s ability to spot a soulless bureaucratic tactic a million miles away,” warns social media expert Gary Vayernchuk. “It’s a big reason why so many companies that have dipped a toe in social media waters have failed miserably.” HubSpot reports that social media has evolved from personal “advice, stories and experiences” to an…

Relax Your Hands

Did you know that one of the best ways to improve your performance while riding your bike is to relax your hands? That’s right – a tight grip on your handlebars wastes an incredible amount of energy. If I relax my hands, my shoulders drop into the right position and I’m reminded of the other…

Blogs Rule! Well, Almost.

The Social Media Examiner summarized the results of  Technoratimedia’s 2013 Digital Influence Report which found that blogs are the third most influential digital resource, behind retail and brand sites.  Blogs beat out Facebook, Twitter, etc. – are you surprised?  The study states that bloggers tend to share both positives and negatives so they are seen as more…