Monthly Archives: July 2013

Words to Use and Avoid in Your Email Subject Lines

If you do email campaigns you know how important your subject line copy is to motivating a reader to open your email.   MarketingProfs just published the results of an analysis by Adestra, providing the best and worst words to use in your subject line.  Adestra analyzed a random sample of over 90,000 email campaigns, each with…

Now I Get It

If you’re like many leaders in financial institutions, especially if you’re over the age of 45, all the different options for communicating via social media may be very confusing. What are the options, how are they different from one another and how do you use them to your advantage are some of the questions we…

Top 50 Community Bank Leaders in Social Media

The ICBA recently published a list of the top 50 community bank leaders in social media, based on number of fans or followers, engagement, and content and frequency of posts.  Take a look at who they think excels at social media – and let me know who you think does the best job.