Monthly Archives: January 2014

Can an Introvert be Great at Marketing?

Yes!  Don’t buy into the myth that only extroverts are great at marketing.   Here’s an interesting article from HubSpot on the value introverts bring to a marketing team – especially in creativity, focus, communication and analytics –  and how a balance between introverts and extroverts make the best combination.  Food for thought as you hire your next marketing resource!

Blogging Myths Debunked

Thinking about starting a blog but concerned about what you’ve heard from others?  Here’s an quick article from HubSpot debunking some of the more common myths.  Read it and go start your blog!      

Net Promoter Score Update

Using or planning to use the Net Promoter Score (NPS)? It seemed like such a great idea when Fred Reichheld launched it 10 years ago – very simple to understand and a relatively easy way to measure customer loyalty.  1to1 Media, however, presents an interesting article on how NPS is possibly “an incomplete measurement that fails to incite action, for its…