Monthly Archives: February 2014

Don’t Use These Words in Your Subject Lines

Acton’s Financial Marketing Insights blog lists 11 words to avoid in your emails to keep your content out of a spam folder – and one of them surprisingly is Free.  See the list, why Free is on it and what you can do to prevent your email from going to spam.       

Email Marketing Benchmark Report

Ascend2 just published the results of a survey called the Email Marketing Benchmark Summary Report.  This report summarizes the most common goals, challenges and tactics used to increase the effectiveness of email marketing programs.   No surprise – creating relevant and compelling content is still the biggest challenge and the most effective tactic.  Read the study for more…

Bain on Customer Loyalty

Melanie Friedrichs from Andera summarizes what she sees as the top banking trends reflected in a report by Bain & Company on customer loyalty in retail banking.  Bain’s report  uses  rich data from a multi-country customer survey and identifies trends in consumer satisfaction, engagement, and channel preferences.  The Andera author cites the shift to digital and how the…

Effective Marketing to Boomers

The Financial Brand published an interesting summary of Gallup’s poll on marketing to baby boomers – what they need and how financial institutions can refocus to effectively attract them.  Some great advice on how to think about this group and communicate to them in a persuasive manner.  Here’s the link to the Financial Brand summary article as well as a…