Monthly Archives: April 2014

Annoying, Boring and Unhelpful

Almost every banker we meet with asks us about the value of social media – how to make it more effective or whether they should start a Facebook or LinkedIn page to solve some of their marketing challenges.  Great questions given a recent survey by the Carlisle & Gallagher Consulting Group that found that 87%…

10 Website Mistakes You May Be Making

Here’s good article from The Financial Brand on the top 10 mistakes financial institutions make in their websites – but these mistakes can  apply to any business.  Keep these in mind as you evaluate whether it’s time to enhance or totally redo your sites!    

Proofreading for content

Proofreading is more than just checking for spelling and grammar – much more.  Here’s a checklist from HubSpot to help you through the process and make sure you are communicating clearly and within your brand.

Orange and Feelings

Here’s a great infographic by HubSpot on logos – what the colors in a logo mean and what feelings they evoke in a reader.  There’s also a section on the evolution of some of the best known logos.  So what emotion do you think orange evokes?  

Pick One

  It’s just about allergy season and I am of course dreading the usual effects of those   awful pollens that attack me.  Can you relate?  There are 2 symptoms I hate the most – the first is that low energy feeling I get when the pollen counts are high.  So when I saw an…