Monthly Archives: June 2014

Social Media: Does it Influence Purchasing Decisions?

Great post from one of my favorite bloggers, Ron Shevlin – sign up for his blog if you want to read very candid and on-target thoughts on marketing topics.  In this post, titled  Rethinking Social Media, he comments on the findings of Gallup’s State of the American Consumer report on the impact of social media on purchase decisions,…

7 Deadly Sins of Financial Institution Websites

Andera just published an article titled the Seven Deadly Sins You Commit Online (But Would Never Do in the Branch) – what a great perspective comparing your customers’ online experience to their experience in your branches.  For example: “Not including key information like rates or fees on your website is like refusing to answer a customer’s question…