Monthly Archives: July 2014

Trust and Sponsored Content

Do you always know when you are reading sponsored content and are you sure you know what that phrase really means? Turns out there are many different definitions of what sponsored content is and what it means to the credibility of the information shared. Contently  executed a research study of Internet users across all age…

What Small Business Looks Like

The SBA Office of Advocacy just published their Small Business State and Territory Profiles report on the economic status of small businesses from 2010 to 2013.  Here’s the Colorado profile and well as links to all the states.   The profiles include information on the number of firms, employment, demographics and other topics using the most recently available government…

Don’t Call Me That

Most of the time I open my emails in the morning on my iPad and almost every week I get an email from the national Business Marketing Association (BMA), full of interesting articles and information about marketing to businesses. You know how the address line is abbreviated for the iPad screen?  Well my emails from…

Don’t Use These Phrases in Your Marketing

A great article by HubSpot that discusses the top 10 phrases used in taglines that just don’t work.  The author, Jessica Meher, believes the problem is  that ” most marketers spend far too much time trying to be clever instead of clear“ and so they use these phrases which are the result of  “unremarkable thinking.”  She not only lists…