Monthly Archives: September 2014

More is Better

An interesting article by The Financial Brand that discusses the importance of frequency in advertising, because ads are more effective when repeated. “Studies suggest that repeated statements are perceived as more truthful than statements made less frequently, “presumably because repetition imbues the statement with familiarity.”” There’s also an interesting quote from an ad guy in…

Tips for Writing Headlines

If you create, edit or approve headlines then this article is for you. HubSpot reviews the things you should do, things to avoid, and debunks the myths.