Monthly Archives: October 2014

Brain Biases for Marketers

The human brain is full of irrational thought processes, also called cognitive biases, that drive how we interpret what we see and hear. This article by HubSpot explains the top 5 biases, how they impact thought processing, and how marketers can successfully take these biases into consideration as we craft marketing messages. Of the 5 which…

I’m One of Those

Yes, I am one of those – I listen to music on my iPod while I ride my bike.  I only use the earbud in my right ear, so I can still hear the traffic, and I keep the music low so it’s really just background noise. So why do I do that?  After growing…

Trustability

Great article by Don Peppers in the ABA Bank Marketing & Sales magazine about trustability, why it’s important and how to build it.