Monthly Archives: February 2015

Brain Scans and Predicting Success

A research team that included professors from Duke University Fuqua School of Business,  Temple University, New York University and the University of California, Los Angeles has identified a measure of brain activity that can help predict how effectively a TV ad will yield increased sales.  Research results indicate that ” the more activity found in the ventral…

Get Your Emails Opened

Here’s a list of great email subject lines by Ginny Soskey, from HubSpot.   Of course the sender name influences open rates – but these subject lines showed the sender understood the personality of the recipients and what might interest them.  The author also describes why the subject lines were so effective – all good information…

Blink and Log Into Your Bank Account!

USAA has launched face recognition technology for banking.  Using your smartphone to log in, just take a selfie and blink when prompted to show you’re a live person.  This American Banker Bank Technology News article is fascinating!