Monthly Archives: April 2015

Do Not Upsell

Are you frustrated because your front line staff views cross or upselling as pushing unwanted products on people? Here’s a great quote from Daniel H. Pink: “Anytime you’re tempted to upsell someone else, stop what you’re doing and upserve them instead. Don’t try to increase what they can do for you. Elevate what you can…

Your Reputation

Seth Godin,  a respected marketing guru, defines reputation as “what people expect us to do next. It’s their expectation of the quality and character of the next thing we produce or say or do.” Did you know that reputation is a key component of the definition of a company’s brand? The definition of a brand I…