Monthly Archives: September 2015

5 Steps to Better Call to Action Buttons

Great advice from emma on how to create the most effective call-to-action (CTA) buttons to improve your email and website conversion rates.  She addresses color, copy, shape, size and placement and why some work better than others. Did you know that the color orange encourages immediate action – more so than other colors?  

Marketing Metrics – Don’t Be Misled

Lindsay Kolowich’s article, 12 Marketing Metrics Your Boss Probably Doesn’t Need to Hear About, is a great summary of common marketing metrics and what they really represent.  She advises marketers to focus on the metrics that management really wants to hear about – and describes those that are misleading and why. Good advice.  

3 Changes in Marketing

Short, interesting list of the top 3 changes in marketing from Seth Godin’s blog.  I think the second one on voluntary consumption is the biggest change – do you agree?