Monthly Archives: November 2015

How Your Prospects Make Decisions

Do you understand the science of persuasion and how people make decisions?  This is an excellent article on six universal shortcuts people use when they make a decision.  Use this information to understand what makes your prospects respond to your offers.  

More Uses for Facebook Content

According to an article in The Chicago Tribune,  information posted on Facebook and other social media sites will be used by FICO to determine credit scores.  Creepy or valid?