Monthly Archives: July 2016

Social Media is NOT Word of Mouth

“Building a presence on Facebook, Twitter and LinkedIn doesn’t equal effective marketing. In fact, it sucks resources from the thoughtful analysis and discussion required for creative problem solving.” So states Kevin Tynan, SVP of marketing at Liberty Bank in Chicago.  Read his article Facebook ‘Likes,’ Twitter Followers Won’t Buy You Customers for the rest of his thinking.  

34 Marketing and 41 Business Acronyms

Ever wonder what CTR or CAC means?  Lindsay Kolowich at HubSpot has created a comprehensive list of marketing & business acronyms & abbreviations, to help us out.   Keep this as a handy reference.