Monthly Archives: September 2016

Positioning

An interesting article on the legendary marketer Al Ries that discusses the origination of the concept of positioning – and how he turned the marketing world away from gratuitous creative to more strategic communications.   Thank you Al!  

Trust

Trust: “reliance on the integrity, strength, ability, surety, etc., of a person or thing; confidence” (dictionary.com) Trust is a big component of a strong brand. A prospect will do business with you if they trust that you will deliver on your promises – whether that promise is made through the reputation you’ve carefully established, an…