7 Deadly Sins of Financial Institution Websites

Andera just published an article titled the Seven Deadly Sins You Commit Online (But Would Never Do in the Branch) – what a great perspective comparing your customers’ online experience to their experience in your branches.  For example: “Not including key information like rates or fees on your website is like refusing to answer a customer’s question in the branch.”  And: “Linking to a static PDF application on your website is like handing someone a clipboard when they want to open an account and telling them to mail it to you.”  Ouch. Great food for thought as you evaluate your website and how to take it to the next level.




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