Author Archives: loconnell

Pumpkin Pie Avalanche

My daughter went to college in Colorado Springs and whenever we visited her, we would drive to Manitou Springs to a special place that offered mouth-watering soft-serve custard creations known as avalanches. Our favorite was the pumpkin pie avalanche. As we watched, the server would slice a generous piece of pumpkin pie and blend it…

Sleepless Nights

David Mead, from Mead Consulting, recently put together a great list of worries that keep CEOs and CFOs up at night. Here are a few of them: Is my company too passive? Have I spent too much time being internally focused? Is it time to take control and chart a new strategic direction for the business?…

Who are the Plurals?

Interesting article from AdAge about the generation after Millennials, called the Plurals.   The article, Meet the Plurals: Your Next Marketing Challenge,  explains what Plurals think is important, and how that varies from Millennials. Good information for marketers targeting this group.

Basic Twitter and Business

Lisa Haas from Actuate Social covers the basics of Twitter titled Yes. You Can Build A Business Using Twitter.  She’ll share what a hashtag really is and how to use it, how the @ works, and basics on tweets.  A good, quick primer. Yes, You Can Build a Business Using Twitter      

HBR on Changing How You Think

Great article in the HBR by Mark Bonchek and Barry Libert titled To Change Your Strategy, First Change How You Think.  They discuss the importance of including mental and measurement models in business model transformations, with great examples of disruptive strategies that failed, (e.g. Ted by United) and those that succeeded, (e.g. Southwest Airlines), and why.    …

What is thought leadership—and how do you become a thought leader?

Great article on thought leadership by Wendy Marx on Ragan.com. She defines what a thought leader is, and provides 6 strategies on how to become one. Keep this article handy when you want to become a thought leader!    

Who’s First?

Traveling across Kansas in January my husband and I saw a billboard with an intriguing headline:   “2nd Friendliest Yarn Store in the Universe.” The universe! We both started to guess who held the honor of 1st place – but not being knitters we were stumped.  Now there’s not much to look at driving on I-70…

Is There A Winner Here?

So I received an email from my health club asking me to review them on Google +. I’ve been a member for over 10 years and I really like the place, so I was happy to do so and gave them a 5 star rating. A few minutes later I received an email from the…

McKinsey on Customer Experience

In this article The CEO Guide to Customer Experience,  McKinsey & Company explores the steps a business can take to achieve better outcomes by redesigning their customers’ experience. The author notes “it takes patience and guts to train an organization to see the world through the customer’s eyes and to redesign functions to create value…

10 Years Fighting Crime

Yes, we just passed our 10-year anniversary fighting marketing crimes.  And yes bad marketing is a crime. When we started this business, we wanted to offer our customers practical and effective marketing ideas based on thoughtful marketing strategy and proven practices.  And help them implement these ideas successfully. Strategy seemed to be a missing component…