Welcome! You’ll want to follow us if you’re interested in the role of marketing for your business or financial institution. Our goal is to provide you with some “food for thought” based on meaningful information others have originated and we found thought provoking.

Is Twitter Worth It?

Do you wonder if spending your marketing resources on Twitter is worth it?  Emma Fitzpatrick presents her thinking from a bank’s perspective in the ABA Marketing Journal, although what she says is relevant to all industries.  Useful food for thought as you plan your marketing resource priorities moving forward.

 

Is Twitter Still Worth Your Time?

Who are the Plurals?

Interesting article from AdAge about the generation after Millennials, called the Plurals.   The article, Meet the Plurals: Your Next Marketing Challenge,  explains what Plurals think is important, and how that varies from Millennials. Good information for marketers targeting this group.

Basic Twitter and Business

Lisa Haas from Actuate Social covers the basics of Twitter titled Yes. You Can Build A Business Using Twitter.  She’ll share what a hashtag really is and how to use it, how the @ works, and basics on tweets.  A good, quick primer.

Yes, You Can Build a Business Using Twitter

 

 

 

HBR on Changing How You Think

Great article in the HBR by Mark Bonchek and Barry Libert titled To Change Your Strategy, First Change How You Think.  They discuss the importance of including mental and measurement models in business model transformations, with great examples of disruptive strategies that failed, (e.g. Ted by United) and those that succeeded, (e.g. Southwest Airlines), and why.

 

 

 

 

What is thought leadership—and how do you become a thought leader?

Great article on thought leadership by Wendy Marx on Ragan.com. She defines what a thought leader is, and provides 6 strategies on how to become one. Keep this article handy when you want to become a thought leader!

 

 

McKinsey on Customer Experience

In this article The CEO Guide to Customer Experience,  McKinsey & Company explores the steps a business can take to achieve better outcomes by redesigning their customers’ experience. The author notes “it takes patience and guts to train an organization to see the world through the customer’s eyes and to redesign functions to create value in a customer-centric way. The management task begins with considering the customer—not the organization—at the center of the exercise.”  A comprehensive look at this very effective approach.

 

Hottest Online Marketing Trends

Check out this article if you want to see the hottest trends in Online Marketing.  Joe Caston from The Great Online gives us a good summary of what we need to know.

 

 

What is King if it isn’t Content?

Augie Ray hits the nail on the head in his Gartner blog titled Content is Vital, But it isn’t King.  He sites an intriguing list of stats to show that content is not “king” and presents the answer to what is.  You know the answer – but it’s worth it to read the article and his thinking.

 

Positioning

An interesting article on the legendary marketer Al Ries that discusses the origination of the concept of positioning – and how he turned the marketing world away from gratuitous creative to more strategic communications.   Thank you Al!

 

3 Things Your Employees Need For Your Brand’s Success

Your employees represent your brand, especially if you are in a service related business.  Make sure you give them what they need with what Aimee Lucas describes in her article titled Success is Easier When Employees Believe These Three Things.