Blogs Rule! Well, Almost.

The Social Media Examiner summarized the results of  Technoratimedia’s 2013 Digital Influence Report which found that blogs are the third most influential digital resource, behind retail and brand sites.  Blogs beat out Facebook, Twitter, etc. – are you surprised?  The study states that bloggers tend to share both positives and negatives so they are seen as more trustworthy, and followers look to them for an objective view. This study also discusses the size of a social community and how that impacts trust and thereby purchase behavior – and bigger is not necessarily better!  So what do you think – do you trust bloggers more than what you read on Facebook, etc?  Would a blog help build trust in your markets?

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