Brain Biases for Marketers

The human brain is full of irrational thought processes, also called cognitive biases, that drive how we interpret what we see and hear. This article by HubSpot explains the top 5 biases, how they impact thought processing, and how marketers can successfully take these biases into consideration as we craft marketing messages. Of the 5 which bias impacts you the most in your communications?

 

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I'm One of Those

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