Can You Really Calculate the Value of a Like?

You decide.  HubSpot thinks they have devised a formula to calculate what a Facebook Like is worth to you.  It includes counting your likes, unlikes, posts/day, clicks and conversion rates – here’s a link to the formula:   There’s also an interesting Harvard Business Review blog that presents the calculation, why they think it makes sense and how it works.  Don’t forget to scroll down and read the comments from readers – they offer some colorful arguments for and against the calculation.

Results of Financial Insititution Testing of Pinterest.
According to Nielsen, only 40% of consumers trust marketing content, but 90% trust content from their social networks
2 Responses to Can You Really Calculate the Value of a Like?
  1. Mike Hecklinger
    December 7, 2012 | 8:57 pm

    Thanks, Lauren. That was helpful for some of my colleagues with the agency I recently joined. A goal for our clients is to provide them with MEANINGFUL, MEASURABLE results.

    I can image the C-suite exec saying, “Congrats on your 10,000 ‘Likes’. But CMO, what does that really mean to us? What’s the value on the budget and energy you put into this?”

    If you find yourself in the Cherry Creek area, let me know.
    Cheers, Mike

    • loconnell1
      December 8, 2012 | 12:25 am

      Thanks Mike, glad the article was helpful. And yes let’s catch up in January – I want to hear about your new gig!

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