Category Archives: Branding

Pumpkin Pie Avalanche

My daughter went to college in Colorado Springs and whenever we visited her, we would drive to Manitou Springs to a special place that offered mouth-watering soft-serve custard creations known as avalanches. Our favorite was the pumpkin pie avalanche. As we watched, the server would slice a generous piece of pumpkin pie and blend it…

Sleepless Nights

David Mead, from Mead Consulting, recently put together a great list of worries that keep CEOs and CFOs up at night. Here are a few of them: Is my company too passive? Have I spent too much time being internally focused? Is it time to take control and chart a new strategic direction for the business?…

What is thought leadership—and how do you become a thought leader?

Great article on thought leadership by Wendy Marx on Ragan.com. She defines what a thought leader is, and provides 6 strategies on how to become one. Keep this article handy when you want to become a thought leader!    

McKinsey on Customer Experience

In this article The CEO Guide to Customer Experience,  McKinsey & Company explores the steps a business can take to achieve better outcomes by redesigning their customers’ experience. The author notes “it takes patience and guts to train an organization to see the world through the customer’s eyes and to redesign functions to create value…

Own It

Take a look at the full-page ads from Wells Fargo in the newspapers these days, titled “Moving Forward to Make Things Right.”  It is apologetic, promising that the bank is dedicated to its customers and lists the many actions they have taken to earn back the public’s trust. And it’s signed not by a person…

3 Things Your Employees Need For Your Brand’s Success

Your employees represent your brand, especially if you are in a service related business.  Make sure you give them what they need with what Aimee Lucas describes in her article titled Success is Easier When Employees Believe These Three Things.

Edible Billboards – What a Concept

A fun list of edible billboards from HubSpot. Check out the chocolate one – would you eat from it?  

Your Reputation

Seth Godin,  a respected marketing guru, defines reputation as “what people expect us to do next. It’s their expectation of the quality and character of the next thing we produce or say or do.” Did you know that reputation is a key component of the definition of a company’s brand? The definition of a brand I…

Don’t Be The Codfish

The codfish lays 10,000 eggs The homely hen just one The codfish never cackles, to tell you what she’s done And so we scorn the codfish, and the homely hen we prize Which just goes to show you that It pays to advertise. – Unknown In a perfect world you wouldn’t need to advertise.  Everyone…

It’s Not About You

Ever met someone new and right away all they did was talk about their story – who they were, what they did, where they’ve been?  Yawn. How about your employees – especially the ones who speak to customers and prospects?  Do they do the same thing and dominate a conversation by telling your company’s story –…