Category Archives: Financial Services

Is Twitter Worth It?

Do you wonder if spending your marketing resources on Twitter is worth it?  Emma Fitzpatrick presents her thinking from a bank’s perspective in the ABA Marketing Journal, although what she says is relevant to all industries.  Useful food for thought as you plan your marketing resource priorities moving forward.   Is Twitter Still Worth Your…

Not All Millennials are Created Equal

Tired of reading marketing articles where the author lumps all Millennials into one profile?  Here’s a great article by Jim Marous from The Financial Brand titled Not all Millennials are Created Equal.  He discusses the results of a global research study by Oracle that segments Millennials into four subsegments: Young, Middle, Mature and Grey, and…

It’s Time

I know many financial institutions are rightly concerned about a loss of deposits when the Fed increases rates. And based on current projections, the vast majority of people in the know think rates will rise next week. So what are you doing to prepare and protect your depositors from leaving your institution, especially those customers…

Add an Empty Chair

We know it’s hard to stay focused on all the stakeholders in your bank or small business. Shareholders, employees, customers, prospects, media, the marketplace – it’s quite a juggling act keeping them all top of mind when you’re making decisions, addressing challenges and driving successful initiatives. According to Daniel Pink, Jeff Bezos from Amazon includes an…

Is Social Media Worth the Effort?

The answer is a resounding YES from Jill Castilla, President & CEO at Citizens Bank of Edmond (Edmond, OK). Castilla shares how she successfully uses social media to grow her bank in this podcast with Dallas Wells, EVP of Banking and Portfolio Strategies at Precision Lender. Her keys to success are to “stay away from any advertising…

Do Not Upsell

Are you frustrated because your front line staff views cross or upselling as pushing unwanted products on people? Here’s a great quote from Daniel H. Pink: “Anytime you’re tempted to upsell someone else, stop what you’re doing and upserve them instead. Don’t try to increase what they can do for you. Elevate what you can…

Blink and Log Into Your Bank Account!

USAA has launched face recognition technology for banking.  Using your smartphone to log in, just take a selfie and blink when prompted to show you’re a live person.  This American Banker Bank Technology News article is fascinating!  

John Adams’ To Do List

So you think you are busy – take a look at the to do list John Adams scripted en route to the Continental Congress in early 1776.  (Source: John Adams by David McCullough)  The Confederation to be taken up in paragraphs.  An Alliance to be formed with France and Spain.  Ambassadors to be sent to…

Personalization – why it works

HubSpot discusses a study from the University of Texas on why we prefer personalization in marketing.  They state “we can attribute our preference for personalized experiences to two key factors: desire for control and information overload.” Regarding control: “You’re not just getting what everyone else is getting with personalization. Instead, you’re getting something tailored to you. And because…

Getting Ready for the Date

I remember when my daughter went to her first Homecoming dance.  She slaved over her choices when it came to the dress, shoes, and jewelry, and researched hairstyles, make-up, nail polish – you name it as she did everything possible to get ready for the big event. Her date on the other hand rolled home…