Category Archives: Marketing Strategy

Is Twitter Worth It?

Do you wonder if spending your marketing resources on Twitter is worth it?  Emma Fitzpatrick presents her thinking from a bank’s perspective in the ABA Marketing Journal, although what she says is relevant to all industries.  Useful food for thought as you plan your marketing resource priorities moving forward.   Is Twitter Still Worth Your…

Pumpkin Pie Avalanche

My daughter went to college in Colorado Springs and whenever we visited her, we would drive to Manitou Springs to a special place that offered mouth-watering soft-serve custard creations known as avalanches. Our favorite was the pumpkin pie avalanche. As we watched, the server would slice a generous piece of pumpkin pie and blend it…

Sleepless Nights

David Mead, from Mead Consulting, recently put together a great list of worries that keep CEOs and CFOs up at night. Here are a few of them: Is my company too passive? Have I spent too much time being internally focused? Is it time to take control and chart a new strategic direction for the business?…

Who are the Plurals?

Interesting article from AdAge about the generation after Millennials, called the Plurals.   The article, Meet the Plurals: Your Next Marketing Challenge,  explains what Plurals think is important, and how that varies from Millennials. Good information for marketers targeting this group.

Basic Twitter and Business

Lisa Haas from Actuate Social covers the basics of Twitter titled Yes. You Can Build A Business Using Twitter.  She’ll share what a hashtag really is and how to use it, how the @ works, and basics on tweets.  A good, quick primer. Yes, You Can Build a Business Using Twitter      

HBR on Changing How You Think

Great article in the HBR by Mark Bonchek and Barry Libert titled To Change Your Strategy, First Change How You Think.  They discuss the importance of including mental and measurement models in business model transformations, with great examples of disruptive strategies that failed, (e.g. Ted by United) and those that succeeded, (e.g. Southwest Airlines), and why.    …

What is thought leadership—and how do you become a thought leader?

Great article on thought leadership by Wendy Marx on She defines what a thought leader is, and provides 6 strategies on how to become one. Keep this article handy when you want to become a thought leader!    

McKinsey on Customer Experience

In this article The CEO Guide to Customer Experience,  McKinsey & Company explores the steps a business can take to achieve better outcomes by redesigning their customers’ experience. The author notes “it takes patience and guts to train an organization to see the world through the customer’s eyes and to redesign functions to create value…

10 Years Fighting Crime

Yes, we just passed our 10-year anniversary fighting marketing crimes.  And yes bad marketing is a crime. When we started this business, we wanted to offer our customers practical and effective marketing ideas based on thoughtful marketing strategy and proven practices.  And help them implement these ideas successfully. Strategy seemed to be a missing component…

Hottest Online Marketing Trends

Check out this article if you want to see the hottest trends in Online Marketing.  Joe Caston from The Great Online gives us a good summary of what we need to know.