Category Archives: Social Media

Is Twitter Worth It?

Do you wonder if spending your marketing resources on Twitter is worth it?  Emma Fitzpatrick presents her thinking from a bank’s perspective in the ABA Marketing Journal, although what she says is relevant to all industries.  Useful food for thought as you plan your marketing resource priorities moving forward.   Is Twitter Still Worth Your…

Who are the Plurals?

Interesting article from AdAge about the generation after Millennials, called the Plurals.   The article, Meet the Plurals: Your Next Marketing Challenge,  explains what Plurals think is important, and how that varies from Millennials. Good information for marketers targeting this group.

Basic Twitter and Business

Lisa Haas from Actuate Social covers the basics of Twitter titled Yes. You Can Build A Business Using Twitter.  She’ll share what a hashtag really is and how to use it, how the @ works, and basics on tweets.  A good, quick primer. Yes, You Can Build a Business Using Twitter      

What is King if it isn’t Content?

Augie Ray hits the nail on the head in his Gartner blog titled Content is Vital, But it isn’t King.  He sites an intriguing list of stats to show that content is not “king” and presents the answer to what is.  You know the answer – but it’s worth it to read the article and his…

Social Media is NOT Word of Mouth

“Building a presence on Facebook, Twitter and LinkedIn doesn’t equal effective marketing. In fact, it sucks resources from the thoughtful analysis and discussion required for creative problem solving.” So states Kevin Tynan, SVP of marketing at Liberty Bank in Chicago.  Read his article Facebook ‘Likes,’ Twitter Followers Won’t Buy You Customers for the rest of his thinking.  

34 Marketing and 41 Business Acronyms

Ever wonder what CTR or CAC means?  Lindsay Kolowich at HubSpot has created a comprehensive list of marketing & business acronyms & abbreviations, to help us out.   Keep this as a handy reference.  

Best and Worst Times to Post on Different Social Media

Wondering what’s the best time to post on social media? HubSpot has pulled together data and research collected by the folks at CoSchedule from a variety of sources, including QuickSprout, SurePayroll, The Huffington Post, Buffer, TrackMaven, Fast Company, and KISSmetrics to help guide you.  An interesting infographic as well as recommendations on content.  

More Uses for Facebook Content

According to an article in The Chicago Tribune,  information posted on Facebook and other social media sites will be used by FICO to determine credit scores.  Creepy or valid?  

Marketing Metrics – Don’t Be Misled

Lindsay Kolowich’s article, 12 Marketing Metrics Your Boss Probably Doesn’t Need to Hear About, is a great summary of common marketing metrics and what they really represent.  She advises marketers to focus on the metrics that management really wants to hear about – and describes those that are misleading and why. Good advice.  

3 Changes in Marketing

Short, interesting list of the top 3 changes in marketing from Seth Godin’s blog.  I think the second one on voluntary consumption is the biggest change – do you agree?