Category Archives: Monthly Emails

Pumpkin Pie Avalanche

My daughter went to college in Colorado Springs and whenever we visited her, we would drive to Manitou Springs to a special place that offered mouth-watering soft-serve custard creations known as avalanches. Our favorite was the pumpkin pie avalanche. As we watched, the server would slice a generous piece of pumpkin pie and blend it…

Sleepless Nights

David Mead, from Mead Consulting, recently put together a great list of worries that keep CEOs and CFOs up at night. Here are a few of them: Is my company too passive? Have I spent too much time being internally focused? Is it time to take control and chart a new strategic direction for the business?…

Who’s First?

Traveling across Kansas in January my husband and I saw a billboard with an intriguing headline:   “2nd Friendliest Yarn Store in the Universe.” The universe! We both started to guess who held the honor of 1st place – but not being knitters we were stumped.  Now there’s not much to look at driving on I-70…

Is There A Winner Here?

So I received an email from my health club asking me to review them on Google +. I’ve been a member for over 10 years and I really like the place, so I was happy to do so and gave them a 5 star rating. A few minutes later I received an email from the…

10 Years Fighting Crime

Yes, we just passed our 10-year anniversary fighting marketing crimes.  And yes bad marketing is a crime. When we started this business, we wanted to offer our customers practical and effective marketing ideas based on thoughtful marketing strategy and proven practices.  And help them implement these ideas successfully. Strategy seemed to be a missing component…

Own It

Take a look at the full-page ads from Wells Fargo in the newspapers these days, titled “Moving Forward to Make Things Right.”  It is apologetic, promising that the bank is dedicated to its customers and lists the many actions they have taken to earn back the public’s trust. And it’s signed not by a person…

Trust

Trust: “reliance on the integrity, strength, ability, surety, etc., of a person or thing; confidence” (dictionary.com) Trust is a big component of a strong brand. A prospect will do business with you if they trust that you will deliver on your promises – whether that promise is made through the reputation you’ve carefully established, an…

DIY Video Advice From a Pro

If producing a video is part of your marketing plan – read this article by Bryan Hagar of Hagar Films. Bryan’s cutting edge video content has appeared on corporate and entertainment websites ranging from Sports Illustrated and People Magazine and for corporate clients such as ARAMARK, Leprino Foods, and the National Multiple Sclerosis Society.  By Bryan…

Just Ask

A friend of mine retired last week and on his last day the firm organized a going away party for him in the company lunch room. The party was in full swing when someone noticed the man of the hour was missing, and went to find him. Turns out no one told him about the…

It’s Time

I know many financial institutions are rightly concerned about a loss of deposits when the Fed increases rates. And based on current projections, the vast majority of people in the know think rates will rise next week. So what are you doing to prepare and protect your depositors from leaving your institution, especially those customers…