Effective Marketing to Boomers

The Financial Brand published an interesting summary of Gallup’s poll on marketing to baby boomers – what they need and how financial institutions can refocus to effectively attract them.  Some great advice on how to think about this group and communicate to them in a persuasive manner.  Here’s the link to the Financial Brand summary article as well as a link to the Gallup report.


Bain on Customer Loyalty
Blogging Myths Debunked

There are no comments yet. Be the first and leave a response!

Leave a Reply

Wanting to leave an <em>phasis on your comment?

Trackback URL http://oconnellconsultinggroup.com/effective-marketing-to-boomers/trackback/