Specialty: Financial Services

We don’t have to tell you that banking is getting more competitive than ever.  Business as usual is no longer working.

The good news: you can compete with bigger banks.

The more challenging news is that being a strong competitor doesn’t happen by doing the same-old, same-old. To grow deposits and attract great loan relationships, you need a defined position in the marketplace, customer service that goes beyond saying, “Have a nice day,” a message that resonates with your customers, and, most of all, a plan.

O’Connell Consulting Group helps your institution compete – and win.

When you work with O’Connell Consulting Group, you draw from our experience over the past nine years helping financial institutions in nine states grow and successfully compete in their respective markets. You also benefit from decades of real-world financial marketing leadership at a Colorado bank where we directed marketing initiatives that took us from a start-up with five branches to a statewide powerhouse with sixty.

With decades of experience, we’ve worked in virtually all kinds of marketplaces, from broad consumer metro markets to specialized arenas including tourism and agriculture. We’ve spent time in the trenches and understand the issues banks face – and the strategies that win.

Contact Lauren if you want to discuss how we can help you compete and win!