Forbes on the Hidden Benefits of Social Media

Just last week Forbes published an article sharing 10 hidden benefits of social media – the ones you can’t really measure. Not surprisingly they include the ability to communicate and reinforce your brand messages (whether direct from you or indirect in how you engage), how you can showcase your expertise and influence, and how social media provides immediate access to your followers. It’s an interesting list and reminds me of the hidden benefits of many other marketing tactics. So what do you think – does this thinking make social media worthwhile?

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