This guy writes…

This guy writes an interesting article on social media which is really a great summary of basic marketing principles in any channel. It’s called “Here’s What I Believe” and lists 17 beliefs about marketing and social media that are spot on.  First belief: …that companies need to stop focusing on the tools, and start focusing on the connections that the tools help facilitate.  It’s not about understanding Twitter or Facebook or Instagram, it’s about understanding customer behavior.”  Read his thoughts – it’s worth your time!

'Sure I like you but that's about it"
Financial Institutions may be OK Ignoring Social Media - Here's Why

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