HBR on Changing How You Think

Great article in the HBR by Mark Bonchek and Barry Libert titled To Change Your Strategy, First Change How You Think.  They discuss the importance of including mental and measurement models in business model transformations, with great examples of disruptive strategies that failed, (e.g. Ted by United) and those that succeeded, (e.g. Southwest Airlines), and why.

 

 

 

 

Basic Twitter and Business
What is thought leadership—and how do you become a thought leader?

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