How Good are you at Identifying a Feature vs. a Benefit?

Do you know the difference between a feature and a benefit in your bank’s communications? Take the quiz below!

The Quiz:

Is this a feature or benefit – just email me at lauren@oconnellconsultinggroup.com with your answers. Cut and paste the list and add an “F” or “B” after each phrase – I’ll let you know if you got them all right.

  • Competitive rates
  • Online banking
  • Friendly service
  • Locally owned
  • We support the community
  • 100 locations
  • 200 ATMs
  • In business since 1942

Game on!

TAG you're it
Features, benefits and quarter inch holes

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