Is Social Media Worth the Effort?

The answer is a resounding YES from Jill Castilla, President & CEO at Citizens Bank of Edmond (Edmond, OK). Castilla shares how she successfully uses social media to grow her bank in this podcast with Dallas Wells, EVP of Banking and Portfolio Strategies at Precision Lender.

Her keys to success are to “stay away from any advertising of products and services, and focus on relationship building, lifting up other business in our community, lifting up our community. Being able to highlight what’s happening in our community, and just being a community cheerleader. Being authentic and genuine in how we do that, but not focusing so much on ourselves.”

A transcript of the podcast is also offered, in case you’d rather read about her successful approach.



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