Your Reputation

Seth Godin,  a respected marketing guru, defines reputation as “what people expect us to do next. It’s their expectation of the quality and character of the next thing we produce or say or do.”

Did you know that reputation is a key component of the definition of a company’s brand? The definition of a brand I prefer is as follows:  Brand = Reputation + Expectation + Experience.

For what this definition really means and why I’ve added a pirate logo please link to an article I wrote on branding here.   For more on Godin’s thoughts link to his blog – his thought of the day that’s a quick read and very interesting.

– Lauren

 

Do Not Upsell
Don't Be The Codfish

There are no comments yet. Be the first and leave a response!

Leave a Reply

Wanting to leave an <em>phasis on your comment?

Trackback URL http://oconnellconsultinggroup.com/it-is-your-reputation/trackback/