Just Ask

Image result for smiley ball facesA friend of mine retired last week and on his last day the firm organized a going away party for him in the company lunch room. The party was in full swing when someone noticed the man of the hour was missing, and went to find him. Turns out no one told him about the party.

Does this happen in your firm? Your team is so wrapped up in setting up processes, goals and launching a new project that the real purpose is often forgotten? And aren’t most of your projects about growing your business by making customers happier – so they buy more and refer you more often?

Here’s a suggestion on how to get everyone involved and it won’t cost you a penny.

Try this – every week start a staff meeting with this question “what can we do to make our customers happier” – and require everyone attending the meeting to offer a new suggestion.

Here’s what will happen. Your team will start asking their team and their customers to help them answer that question. Remember, you’re not committing to provide customers with everything they desire, you’re just asking for input which suggests you care about what’s important to them.

And you will have a running list of suggestions – some good, some not so good – but you’ll have ideas you can triage, prioritize and decide to implement based on what works best for you and your customers.

And, along the way you might just pick up a suggestion or two about how to make your employees happier too – and as we all know happy employees drive happy customers.

So – become dedicated and focused on making your customers happier – and engage everyone in the process.

And remember, we are here to help with your marketing and communications challenges. Contact Lauren at 303-795-3539 or lauren@oconnellconsultinggroup.com.


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