Loyalty Mistakes To Avoid

Do you communicate to your current customers the way you speak to your prospects?  This article by Mark Di Somma from The Brand Strategy Insider explains why this is a huge mistake.  After they buy, Di Somma believes a customer has “the need for affirmed faith. Once consumers are passionate about a brand, they need different things. They certainly don’t need to be sold to anymore – at least not like they were sold to at first. Now they need to be reminded that they’re making the right choice every time they buy, and they need to feel rewarded for the decision to lock in.”  Take notes and avoid what he sees as the top 4 mistakes!


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