More is Better

An interesting article by The Financial Brand that discusses the importance of frequency in advertising, because ads are more effective when repeated. “Studies suggest that repeated statements are perceived as more truthful than statements made less frequently, “presumably because repetition imbues the statement with familiarity.”” There’s also an interesting quote from an ad guy in 1885 – some things never change!

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One Response to More is Better
  1. Larry Martin
    October 23, 2014 | 1:47 am

    At one point my firm advertised periodically in Bank Marketing Magazine. I do not think it exists any longer. The sales representative counseled me on reducing the size of the advertisement and instead being in every publication, the cost increase was minor. His message was the same as your reference, do it holds true today.

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