Mullets and Websites

Do you recall that popular hairstyle from the 80’s – the mullet – with its signature “business up front, party in the back?” Perhaps you sported one? What’s your first impression of someone still wearing a mullet?

mulletMore importantly, is your website wearing a mullet?

If you haven’t updated your website in 4 + years your financial institution might as well be wearing a mullet in tech years – you know what I mean. Your website creates a lasting impression of your brand – it says who you are, what you do, where you’re located and why someone would consider you for their banking needs. It should be user-friendly, easy to navigate, and reflect a web presence that’s up to date in terms of navigation, functionality, security and of course, technology. A website that looks outdated may communicate to users that your products, services and security are similarly antiquated.

Just like some guy in a mullet, broken links, old product descriptions, typos and something that looks like it was developed in the 80’s is not the first impression you want to leave with prospects and customers. Because you know that old saying – “you never get a second chance to make a first impression.”

If your website is still wearing a mullet then you probably aren’t using responsive web design. This is a wonderful enhancement in technology that you should look into – it allows your site to be fluid across desktop computers, tablets and smartphones – so it looks great no matter what website changes you implement because it scales and adapts to the device the user chooses. There’s no mobile app to download, and no need for customers to be redirected to a mobile device-specific site. And it creates a consistent brand experience across multiple devices – very important to your brand!

This is just one enhancement you may want to evaluate – there are many more you’ve probably seen on competitor sites that may be of value to yours. The point is you need to decide if it’s time to update your site so it leaves the right impression with your readers.

Here are a few things to help you decide if it’s time:

  • Review your traffic reports – how is your site being used now and are those your intentions?
  • Is the look and feel of your site consistent across computer, mobile and tablet use – as well as your sales materials and brochures?
  • Are your key messages updated, visible and consistent on what makes you unique in your market?
  • Are your social media networks represented clearly?
  • Do you rank high enough in search results?
  • Is access to online banking the only reason people go to your site?

So, is it time to give your website a new “do” – time to ditch the mullet?

Let’s have a contest to see who sported the best mullet in the 80’s – send me your best picture, or one of a friend or family member, and let’s see who had the best one!

And of course contact me at 303-795-3539 or at lauren@oconnellconsultinggroup.com if you need help ditching your website’s mullet. We’d love to help you navigate all your options and manage the project for you to make sure your site leaves the right impression and truly represents you correctly.

Lauren

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