Not All Millennials are Created Equal

Tired of reading marketing articles where the author lumps all Millennials into one profile?  Here’s a great article by Jim Marous from The Financial Brand titled Not all Millennials are Created Equal.  He discusses the results of a global research study by Oracle that segments Millennials into four subsegments: Young, Middle, Mature and Grey, and discusses their uses and preferences for financial services.  Finally – basic marketing segmentation and useful information.

Not All Millennials are Created Equal


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