Pumpkin Pie Avalanche

My daughter went to college in Colorado Springs and whenever we visited her, we would drive to Manitou Springs to a special place that offered mouth-watering soft-serve custard creations known as avalanches. Our favorite was the pumpkin pie avalanche. As we watched, the server would slice a generous piece of pumpkin pie and blend it with a big scoop of soft, creamy vanilla custard. Nothing artificial at this one-of-a-kind shop, just delicious treats.

To get there, we would pass a slew of dessert and ice cream places in Colorado Springs as well as Manitou Springs. But those pumpkin pie avalanches were worth the extra miles.

So do you know if and why your customers drive by your competition to do business with you?

If you think you know, how are you reminding them of why they do so – and why they should continue? How are you sharing this with prospects, so they can enjoy what you have to offer, too?

And if you don’t know, here are a few ways to find out. For example:

  • Ask new customers when they first make a purchase. Really drill down.
  • Ask current clients when you see them.
  • Reach out to a selection of current clients. Call or survey them using a third-party (a service we provide).
  • Document all responses. Over time, you’ll be able to identify trends, similarities and differences.
  • Evaluate whether what you’re hearing is what you want to hear, and figure out if a course correction is needed.

Good business is knowing what makes you special enough for customers to bypass your competition on their way to you, and letting others know about it, too. And be sure to check out the avalanches at Colorado Custard Company* in Manitou Springs. I hear their apple pie avalanche is also a winner.



* * http://www.coloradocustard.com

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