Who’s First?

Traveling across Kansas in January my husband and I saw a billboard with an intriguing headline:

“2nd Friendliest Yarn Store in the Universe.” The universe!

We both started to guess who held the honor of 1st place – but not being knitters we were stumped.  Now there’s not much to look at driving on I-70 but this billboard caught our eye and made us think – two very difficult goals for any billboard to achieve but they managed to do it.

Because I was interested in learning more about the store’s campaign, I did a little research to see how the store integrated the concept into their website and discovered they didn’t actually carry the concept forward. This concept has “legs” – they should have carried the headline onto their website, blog and Facebook page, held a contest to let people vote on who in the universe ranked 1st, you get the idea.

So – an A for their billboard, a C for their marketing.

The lesson – carry your great marketing concepts through multiple executions to get the most impact.  In this case, they lost a significant opportunity to engage and entertain their current customers and prospects.

Remember, we’re here if you need assistance developing a great concept and executing it to take advantage of all opportunities.


PS I called the shop during business hours to ask them who was rated #1 – no one answered ☹.

Sleepless Nights
Is There A Winner Here?

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