Words to Use and Avoid in Your Email Subject Lines

If you do email campaigns you know how important your subject line copy is to motivating a reader to open your email.   MarketingProfs just published the results of an analysis by Adestra, providing the best and worst words to use in your subject line.  Adestra analyzed a random sample of over 90,000 email campaigns, each with a list size of at least 5,000 subscribers, for a total of over 2 billion emails.  Here’s the summary report and the registration page for the full study.  So what words surprised you?

7 Best Practices for Success In Social Media
Top 50 Community Bank Leaders in Social Media
One Response to Words to Use and Avoid in Your Email Subject Lines
  1. Gene Morton
    July 23, 2013 | 7:20 pm

    Loren: Thank you for this helpful piece of information. The big surprise for me was how “book” was a turnoff, had lower click rates. Thanks for finding this stuff and passing it along.

Leave a Reply

Wanting to leave an <em>phasis on your comment?

Trackback URL http://oconnellconsultinggroup.com/words-use-avoid-your-email-subject-lines/trackback/